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TRACK TIMES |
Issue 2, 28 May 2001
Every organisation craves for timely alerts of competitors’ activities
but gathering such information can be very resource intensive. With
TrackEngine, you can monitor any sites on the Internet for Competitive
Intelligence and alerts will be delivered to your mailbox when the desired
information is available! This saves
enormous time and cost.
This issue of Track Times will feature two tips on using TrackEngine as
a productivity tool to gather intelligence.
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Not all press releases
are actually published in newspapers and magazines. Newspapers will only
print a story depending on available space and upon perceived interest of
their readers. With the Internet today,
most companies publish their press releases on their web sites for public
relation purposes so that their clients, suppliers, investors and partners
are aware of their activities. These releases often contain a wealth of
information on partnership and alliance, product launch, product promotion
and even executive appointment. The article
here
will show you how TrackEngine can be used to gather such information. |
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If you are a brand
manager, you will want to know how well your product is perceived by
consumers. Internet forums have become very successful channels for users to
express their views. A wise Internet savvy brand manager or PR manager will
take such users’ feedback seriously by monitoring the appropriate discussion
groups to understand users’ perception of their brand and product. TrackEngine
can be used to monitor any online forum and you will always be alerted of any
discussion related to your product or company. Click
here
to find out how! |
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For more examples on how
to use TrackEngine to conduct Competitive Intelligence for your organisation,
click here
to go to our online tutorial.
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Are you among the
millions of people who read Dilbert everyday? Wouldn't it be cool if you
could have Dilbert delivered to your email inbox every morning? Click
here
to find out how. |
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TrackEngine is a productivity tool that can be used in many applications and is limited only by your imagination. We look forward to your comments on how we can harness this tool to further manage the vast Internet forest. Please send your suggestion to tracktimes@nexlabs.com.
Copyright © 2001 NexLabs, All Rights Reserved.