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Competitive Intelligence (CI) is not espionage! The art of CI is to know how to gather publicly available information, analyse it and form your own conclusion. To Competitive Intelligence (CI) experts, information needed for a CI program is already 90% publicly available and the remaining 10% can be deduced.
Today, the Internet has grown to become a rich source of primary and secondary information, which can be harnessed for organisational CI purposes. TrackEngine, with its intelligent tracking capability, is a wonderful tool for CI practitioners to conduct intelligence gathering. The following examples will illustrate how CI can be successfully accomplished with TrackEngine:
The alerts you received from TrackEngine can be archived in your email client. You can set up email filters based on email header so that the alerts are sorted automatically in folders, which can double as knowledge repositories.
If you're not a TrackEngine user yet, then
sign up for a free
account now. The registration process is simple and you'll receive your
username and password by email shortly after you've signed up. Follow the
instructions in the email to sign in and set up the 'Track me!' button in your
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