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Partnerships are strategic decisions that could strengthen your competitors'
position and it is also an indication that they are planning to conquer new
market segment. To stay ahead of the competition, you will want to be alerted of
such news as and when it happens so that you will have enough time to prepare a
counter offensive.
Announcement about new partnership and alliances usually appear as a press
announcement or at a special section usually called "Partners" on web sites.
At BEA Systems (
http://www.bea.com/
) web site, its partnership
information usually appears in a folder called "Partners". Go to the partner
page and start tracking it by clicking on the "Track me!" button.
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